Social Media Specialist
We are seeking a talented and creative Social Media Specialist to join our team at Atclicks Software Solutions. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our online presence and engage with our target audience. You will create and curate engaging content for various social media platforms, manage social media accounts, monitor and analyze social media metrics, and stay updated on industry trends and best practices.
Department: Marketing
Project Location(s): Kochi, India
Education: Bachelor Degree
Compensation: ₹360K to ₹600K
Responsibilities
- Develop and execute social media strategies to increase brand awareness and drive engagement.
- Create compelling and shareable content for social media platforms, including text, images, and videos.
- Manage and optimize social media accounts, including posting regular updates and responding to comments and messages.
- Monitor social media trends, topics, and conversations relevant to our industry and incorporate them into content strategies.
- Analyze social media metrics and insights to measure the effectiveness of campaigns and identify areas for improvement.
- Stay up-to-date with the latest social media trends, technologies, and best practices and provide recommendations for continuous improvement.
- Collaborate with cross-functional teams to align social media efforts with overall marketing and business goals.
- Stay informed about industry regulations and guidelines for social media marketing and ensure compliance in all activities.
Skills/Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in managing social media platforms and developing social media strategies.
- Proficiency in using social media management tools and analytics platforms.
- Excellent written and verbal communication skills, with the ability to craft engaging and impactful content.
- Strong understanding of social media algorithms, trends, and best practices.
- Knowledge of SEO principles and how they apply to social media.
- Creative thinking and ability to generate innovative ideas for social media campaigns.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Ability to work effectively in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.